Working Your Center of Influence
Tuesday, December 15th, 2009 | Uncategorized
Hey, it’s Josh. I hope you’re having a great day so far, because I’m going to give you one more thing to really make your day.
They caught me in a video clip of one of our seminars, and I was starting to talk about center of influence marketing. I get asked one question about this over and over. What is a center of influence?
It’s a hub. It’s a ‘communications central’ which has earned a certain amount of influence with those around them. A center of influence can be a person or an group of people who help others and get help in return.
What does this have to do with marketing? When you’re in our business, your first objective is to generate leads toward the best deals, right? Center of influence marketing is about finding the best sources for those leads.
The idea is to establish yourself as someone that people want to work with, and then get others to feed you leads. Every week, you might find one or two sellers in your sweet spot through direct mail. Through center of influence marketing, one real estate agent might discover four or five homeowners in trouble that they could refer to you. One lead or five leads… I think that spending time on center of influence marketing is a no-brainer, don’t you?
If you’re not already doing this, you have to look into it. We came up with a way to make this happen, but in order to pass it on, we have to talk to you personally. What you do with this information is going to depend on what state you work in and what your particular business does. Our coaching program is the best solution. Register here for a free Silver Membership, and we’ll hook you up with a coach who will talk you through becoming a center of influence so you can start doubling and tripling your pipeline, too!
If you are already doing this, how’s it going? Tell us how you’re making it work for you.
Take care,
Josh
www.worldshortsalemainevent.com
www.linkedin.com/in/joshcantwell
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