Steppin’ it Up in Scottsdale

Thursday, January 28th, 2010 | Uncategorized

We’ve gone LIVE in Scottsdale!

It’s never a good thing the night before an event three months in the making to have your go-to tech guy text you at 11 p.m. to say his computer crashed and that everything was lost.

Thank God we’ve got some talented and dedicated people: Rick stayed up all night to make sure that today’s session started off with a flourish.  

That’s the thing…despite our best-laid plans, you can never be sure what will happen. Sounds like what we do in real estate investing everyday, doesn’t it?

What you can plan for at a SREC event is a sold out “happening” with a fantastic group of people from around the U.S. coming together for 3 days to combine their experiences and smarts with the information that SREC presents.

And we’re stoked.

You see, while there have been changes during the past couple months, things are moving in a positive direction –– in most markets.  

We expect 2010 to be a great year.

Why? We see short sales getting easier, and the process moving faster.  We also see more buyers coming back to the market.

But we just don’t see it, we’re experiencing it!

So here’s a nugget from the first day for those of you new to the business or even re-evaluating your business process.

If you’re going to be successful in short sales, you need to start with the end process.  In other words, begin with the END in mind.

Here are the steps:

Step 1: Find a good title company, escrow and attorney.
Step 2: Develop a buyers list.
Step 3: Find private money. You need reliable funds to close transactions
Step 4: Cultivate smart, honest real estate agents to bring in deals and buyers
Step 5: Refine approaches to loss mitigation and BPOs
Step 6: Create the contracts your market requires to complete transactions
Step 7: Refine your approach for moving leads to open cases
Step 8: Qualify your leads
Step 9: Implement Multiple Medium Marketing

It’s counterintuitive, I know – so that’s why we’re spending a great deal of time covering the above. We all want to race out to get as many deals as possible. But before you get those leads in place, you better know what your market requires to get them closed.

Well, gotta go and get back on stage!

~josh

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