April 6, 2012 Josh Cantwell (0) This article underscores the importance that mobile technology is having on the housing market and buyers and sellers alike. A whopping 68% of house hunters are using their mobile devices (smart phones or tablets) to search for home, and then contact a real estate professional to close in on the deal. In this survey, conducted by The Real Estate Book, the prospective homebuyers who relied on their mobile device during their search found it “an essential tool.” They use them for narrowing their search area, viewing photos and videos, finding details, making inquiries and even setting up viewing appointments. This is a great emphasis on the importance we at SREC place on marketing and taking advantage of all the tools available, including mobile technology. To read more, click here.